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Tuesday, August 9, 2022
Home Sports NASCAR Busch Light's "Accelerate Her" #NASCAR Program

Busch Light’s “Accelerate Her” #NASCAR Program


Busch Light’s “Accelerate Her” #NASCAR Program

Amber Balcaen; Brittney Zamora; Jennifer Jo Cobb; Toni Breidinger; Melissa Fifield; Natalie Decker; and Stephanie Moyer

In racing, sponsorship is not just the key to success, but what it takes to even get a spot on the track. That’s why Busch Light is making a first-of-its-kind commitment to sponsor every woman driver (21+) in NASCAR today – and for years to come. Through the Busch Light Accelerate Her program, we’re promising to provide access to more track time, more media exposure and more training for up-and-coming talent.

Every driver will receive a direct sponsorship grant from Busch Light, but that’s not all. We’ve redirected 25% of our annual NASCAR budget to solely support marketing resources and brand support for our women drivers.

We’re committed to paving a lane for women on and off the track, and the Busch Light Accelerate Her program is our first step toward a future with more women drivers.

source: NASCAR Media





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