If you follow Conor McGregor’s social media profile over the past few weeks, it’s something like this: shopping, family, shopping, his bar, the gym, an expensive watch, expensive car, his bar, his whiskey, his naughty, whiskey, naughty, pub, naughty, gym, naughty.
Suffice it to say, there are a whole bunch of ads for his business ventures. The Proper 12 whiskey has has already earned him hundreds of millions of dollars and is the main reason why he continues to stay at the top of Forbes’ ‘High-Paying Athlete’ lists. The Forged Irish Stout? At the moment, it’s just an exclusive at his Black Forge Inn, but much is expected of him take the brand and turn it into another massive business venture.
That means a lot of social media, and presumably a lot of naughty drinking. Not the kind of thing McGregor is going to help when he steps back into the cage in the middle of 2022 after that nasty bone fracture against Dustin Poirier in July 2021.
We all looked like what happened to McGregor when he got a little carried away as the Spuds McKenzie for Proper 12. He turned up after his press conference against Khabib Nurmagomedov in a pure state and later recognized “I last drank during the battle week.”
Those who are worried that he might do the same for his return? “The Notorious” addressed it itself in a new social media post, stated that he was about to switch from restaurateur / alcohol vendor back to a full gym gear.
“To my fighters I want to say I know I enjoy myself with my fluid,” he wrote. “But soon I will be immersed in full training again with total abstinence from my wonderful creations of Spirit and Ale. Just 5 minutes left Ma! ”
We doubt McGregor skipped gym days as given how huge he looked in recent photos. But putting the drink down completely is definitely a good step for him on the road to a summer return, especially considering the kind of trouble he seems to keep getting himself into when he enjoys party life a little too much.
Still, it seems clear to us that he knows he still has a $ 100 million dollar drink on his hands, so it’s no surprise that he’s pretty excited about it. With the UFC not paying him a fraction of that, we find it impressive that he is willing to put so much blood and sweat into the fighting game. When it’s the reputation as the biggest star in mixed martial arts that helps pump up your business, it makes sense.
Does it provide the same level of hunger that McGregor’s opponents have when they face him? This is definitely a question worth asking.