Facebook has announced live audio rooms, a home clone of its club
On Monday, Facebook CEO Mark Zuckerberg unveiled a plan to enter the company’s social sound space. “We also believe that audio will be a primary medium,” Zuckerberg said in an interview with Discord journalist Casey Newton. “Every now and then a new media outlet comes in that can get into different areas,” Zuckerberg said. “I think that’s going to be true with these live audio rooms.”
For the 600 people who were listening, it was a serious irony. Live audio is not exactly a “new medium”. The platform interviewed by Newton, CEO of Facebook, has been offering live audio for five years and is worth it $ 10 billion. The clubhouse, now a year old, was recently valued 4 billion dollars. The rapid rise of this startup was duly indicated by the more established platforms as they launched or announced it their live audio functions in recent months: Twitter Audio Spaces, Reddit Talk, even working on LinkedIn.
When Facebook took the idea it’s almost nothing new, but it lacks originality as well never he stopped company before. Soon, it will debut a competing Clubhouse, called Live Audio Rooms, where people can chat in real time. The company is initially testing the feature on Facebook Groups and public figures, but a blog post on Monday the room is expected to be “available to everyone on the Facebook app in the summer”. It also plans to expand live audio rooms for the Messenger app this summer.
Facebook also introduces other audio products: one is Soundbites, which Zuckerberg described as audio “bite” content – a place to make jokes, poems, instructions, or anecdotes that fit into the algorithmic feed. (Twitter a similar feature in the first year; not surprisingly, “tweeting with your voice” hasn’t come out yet.) Another is Boombox, a music-sharing partnership with Spotify. Facebook will also add space to play and discover podcasts directly from its main app.
The social audio category is already very crowded, but Facebook’s competition comes with some advantages. Facebook already has more than 2 billion users and offers an integrated audience base. The company’s successful advertising business means that it has a lot of financial and economic resources in this latest initiative, if the directors choose to do so. Clubhouse, on the other hand, does not yet have an Android app. However, the size of Facebook does not guarantee that the day will win. The conquest of copying has long been in Facebook’s playbook, and the strategy can sometimes bear fruit. When Facebook stole the Stories format from Snapchat, users liked it a lot; Reels ’reception, his ripoff for TikTok, has been more confusing.