Superstar soccer player Gareth Bale has agreed to become a global ambassador for The R&A in support of his activities to inspire new audiences around the world to play golf.
The Real Madrid and Wales international has garnered more than 100 million followers on social media during his illustrious playing career and has shown a genuine enthusiasm for golf, with a handicap of 2.
Bale will join Niall Horan and Modest! Golf supports an effort to encourage more people to play golf, including women and young people, by using the power of influencers from the sports and entertainment world to broaden its appeal and strengthen its image.
Phil Anderton, Chief Development Officer at The R&A, said: “Gareth’s passion for golf is clear to all to see and he will play an influential role in supporting the new golfer initiatives we are working on with Modest! Golf and plans to launch this year.
“We want to reach new audiences who are not yet aware of golf’s great benefits, including health and wellness, and believe that role models like Gareth can help inspire more women and young people in the sport and golf’s reputation with millions of followers worldwide. to improve. We see real potential in this approach and are working to make similar arrangements with other male and female influencers. ”
Gareth, who is a partner in the golf division at ICM Stellar Sports, said: “Golf is a great sport and it has always been an ambition of mine to encourage more people to tackle it. It is’ a very exciting step by The R&A and I am honored to play my part in their efforts to inspire people of all ages to try golf. “
The partnership builds on The R & A’s appointment of Modest! Golf to work on developing a range of future grassroots programs aimed at inspiring more people in golf and keeping them within the sport.
Niall Horan, co-founder of Modest! Golf, said: “We are delighted to bring Gareth on board as Modest! Golf and I work closely with The R&A to reach new audiences and promote the game of golf. We look forward to more announcements this year. ”
