Reesink UK is delighted to announce the appointment of a new managing director. David Banks’ role will take effect on February 1, 2022.
David joins JCB Industry after nearly seven years where he was general manager. A sales growth leader and marketing strategist, he has significant experience and expertise in building product portfolios, developing dealer networks, distribution and market routes, sales processes and providing group leadership within both OEM and retail across multiple industries.
David, who succeeds David Cole in the role of steering Reesink UK, which includes responsibility for the Turfcare, Agriculture and e-Vehicles divisions, says: “I see my area of expertise as a growing business across multiple sectors. While at JCB as general manager, the business grew by 35 percent. ”
He continues: “Coming from an OEM gives a broader view and I look forward to having an autonomous role, working with Reesink’s dealers, branches and wider teams, to build on the fantastic work that already done and expand to different sectors. with a sustained focus on providing the very latest technology as part of our key offering.
“It was very clear to me that by joining Reesink UK and the larger network of dealers and partners, I would work with individuals who are proud to deliver industry-leading expertise and be true market leaders in their fields. . ”
David Banks has a three-month handover period with David Cole, who leaves the business on April 30, 2022.
Commenting on David Banks’ appointment, David Cole said: “A key part of our recruitment process was finding a personality that would fit well with our business management team and employees, and David ticked those boxes.
“It was so important to look for an ‘entrepreneurial’ approach that is the key to a distribution business that represents different OEM brands across different market segments. David’s diverse business experience to date should also fit this well. Finally, in any handover, David will of course develop his own approach to take the business forward, but it was important that the incoming leader shared our values of integrity, professionalism and passion in all business activities. ”
Reesink UK consists of Reesink Turfcare, Reesink Agriculture and Reesink e-Vehicles. Together, they distribute the leading brands for each market, delivering the best quality, best value and best range of products for UK lawmakers, boards, contractors, landscape designers and fleet managers. It is based at 1-3 Station Road, St Neots PE19 1QF. Call 01480 226800, email info@reesinkturfcare.co.uk or visit www.reesinkturfcare.co.uk
