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Wednesday, August 10, 2022
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Golf Business News – New report charts growing global popularity of electric golf trolleys


A growing number of golfers regard electric trolleys as the best way of transporting their clubs around a golf course, according to independent research contained in a new report carried out by Sports Marketing Surveys on behalf of leading trolley brand Motocaddy.

Of the regular golfers surveyed in eight of the world’s top golf-playing nations, electric trolleys were used by up to two-thirds of golfers in some markets. Nearly all golfers who use electric trolleys were satisfied with this method of transporting their clubs, and satisfaction with powered models was much higher (76% very satisfied) than for golfers who used other methods (45% very satisfied).

The 28-page 2022 Motocaddy Reportwhich also includes a potted history of the caddy and a timeline of trolley technology developments over the years, reveals that the global market for powered trolleys is forecast to reach an estimated $ 200m (£ 147m) by 2030, representing a potential 44% rise since 2020. It also includes views about electric trolleys or ‘walking carts’ in some of the world’s leading golf playing countries – the USA, UK, Ireland, Germany, France, Australia, Japan & South Korea – where most golfers say being able to walk without strain is the biggest benefit, as well as having more energy and enjoyment for the experience.

Findings from the survey show UK golfers claim to have more energy to hit the ball better than the main benefit of using an electric trolley (80%), and the ability to play more golf is highlighted with 40% saying trolley usage helps to alleviate the risk of injury. Over a third (36%) attribute having a more consistent swing thanks to using an electric trolley and 28% say they are better prepared mentally on the course for each shot.

UK golfers value health and performance benefits more than golfers in other markets, with 90% of electric trolley users appreciating not having to carry a bag. Nearly two-thirds (58%) say using an electric trolley makes the game more enjoyable and they have more energy after the round, while half agree that it helps them maintain a good pace of play.

More UK golfers are using a Motocaddy electric trolley on the fairways than any other brand, with research indicating almost half (48%) use a Motocaddy model and 78% perceive it as being ahead of its rivals as the brand for all golfers. A similar number (81%) say the brand has the best reputation in the sector, while an overwhelming majority of current trolley owners (81%) say they’ll consider Motocaddy options for their next purchase, more than any other established brand.

Motocaddy also came out on top in terms of being seen as environmentally conscious and forward thinking in the eyes of UK golfers, who rank second only to their Irish counterparts among those owning a powered golf trolley worldwide (65% vs 66%). It’s also the strongest performing brand globally and the most considered brand among those interested in ownership.

“These findings are very positive and demonstrate how important electric trolleys are, but also the strong reputation that Motocaddy has built up among golfers in our home market as well as overseas,” said Marketing Director, Oliver Churcher. “The report also highlights the dramatic progress of electric trolleys in recent years, in not only being able to transport clubs and navigate the course effortlessly, but also allow golfers to enjoy the game more and shoot better scores.”

“The fact that using an electric trolley delivers incredible health and performance benefits seems to be accepted by a large proportion of trolley users, as they see both the physical and mental value of not having to carry their clubs over long distances and tough terrains,” added Churcher. “Interestingly, 42% of UK golfers say they’ve played more golf in the past year when using an electric trolley, while more than a third (40%) expressed interest in buying another electric trolley in the future and 15% think it would help them enjoy the game more – which is obviously great news for us. ”

On a global basis, most golfers using electric trolleys own rather than rent them and almost half are very likely to buy another model in the near future. More than 10% of powered trolley owners in France, Germany, Australia and the USA have owned them for less than a year.

Improved scoring and performance can often be attributed to the use of an electric trolley, with nearly half playing more often (46%) and nearly a third playing better when using one. Equally important, electric trolleys are credited with helping golfers sustain the same amount of play when fatigue or injury might have otherwise stopped or reduced their playing time.

With 93% of electric trolley owners being ‘very or quite’ satisfied with their purchase, they are also likely to believe that an electric trolley represents a better investment in their game than buying a new set of clubs. This is highlighted especially in America, where just under half (49%) of powered trolley users wish they had switched to an electric walking cart sooner.

* The research was conducted among British men and women golfers in July and August 2021 by Sports Marketing Surveys, with the aim of understanding how, when and why different groups use electric golf trolleys to convey their clubs around the course.



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