This week, the organization formerly known as “We Are Golf” announced that it had been renamed as the American Golf Industry Coalition. The coalition represents a partnership among golf’s leading organizations and is committed to addressing the collective interests of the industry.
A primary focus area revolves around helping to facilitate the industry’s diversity, equity and inclusion initiative, known as Make golf your thing. Through these efforts, the coalition also provides support to the six cross-industry working groups dedicated to making golf accessible to all (education and skills development, talent acquisition, acquisition, human resources, youth and adult player development, and marketing / communications). In addition, the coalition contributes to advocacy efforts for legislative and regulatory issues of interest to the industry.
“The golf industry is made up of more than two million people who wake up every day and give their all to a game that grows and develops,” said Rhett Evans, chairman, American Golf Industry Coalition Executive Leadership Committee and CEO, Golf Course Superintendents Association of America. “I am proud of the platform and vision that the new brand coalition provides to address golf’s collective issues on behalf of the industry it represents.”
For more than a dozen years since its inception, the American Golf Industry Coalition has become a banner under which golf’s collective priorities can be addressed. The coalition meets annually with industry representatives in Washington, DC, to meet with elected officials and advocate on behalf of golf’s $ 84 billion economy, $ 4 billion in charity and two million jobs across the United States. The industry has virtually come together for ‘National Golf Day’ in 2021 due to the coronavirus, and details on 2022 National Golf Day will be made available soon.
The coalition is also working to strengthen tangible examples of key initiatives at both the grassroots and industry’s workforce levels and advocates for issues affecting the industry at the state and federal levels.