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Friday, August 12, 2022
Home Sports NASCAR Horizon Hobby Announces Integrated Partnership with Front Row Motorsports

Horizon Hobby Announces Integrated Partnership with Front Row Motorsports




Horizon Hobby will sponsor Michael McDowell at Indianapolis and Daytona in August as well as Zane Smith at Gateway. Image from Front Row Motorsports.

The global leader in RC products and accessories, Horizon Hobby, has increased their partnership with Front Row Motorsports (FRM) for the 2022 NASCAR season. Returning after a successful introduction last season, Horizon Hobby is bringing their worldwide brands to all three FRM entries that includes the NASCAR Cup Series and the NASCAR Camping World Truck Series.

The partnership will be highlighted by their return as the primary partner of the defending Daytona 500 champion, Michael McDowell, and the No. 34 Ford Mustang team. Horizon Hobby will be the primary partner at two of the most famous courses in the world- the Indianapolis Motor Speedway in July and the Daytona International Speedway in August.

In addition, the popular ARRMA brand returns as the primary partner of Zane Smith at the World Wide Technology Raceway located just outside St. Louis. Louis in June. Fans and RC enthusiasts will also be able to learn more about Horizon Hobby and their local retailers through a season long associate partnership on the No. 38 Ford Mustang and driver Todd Gilliland. Horizon Hobby will introduce local retailers to fans in certain race markets.

“It’s proven that Horizon Hobby, our brands, retailers and customers relate to the NASCAR lifestyle and this year we’re increasing our presence with Front Row Motorsports and their drivers,” said Chris Dickerson, Chief Executive Officer, Horizon Hobby. “This partnership with Front Row Motorsports allows Horizon Hobby to partner with all their drivers and reach more fans across the sport. Michael (McDowell) has been a great ambassador for us, and we have exciting plans with our ARRMA brand with Zane (Smith). Our partnership with Todd allows our retailers to be highlighted and let people know where to buy locally. We are excited to have our program grow and can not wait to see the team succeed this year. ”

Horizon Hobby first joined FRM in 2021 with both Horizon Hobby and ARRMA branding on the No. 34 Ford Mustang team and McDowell. Immediately, the partnership became one of the most popular for FRM because of their passionate and loyal customers, including McDowell.

“This is such an authentic partnership for me,” commented McDowell. “Horizon Hobby sent my family and I, an ARRMA Felony and ARRMA Kraton. I then continued to go to www.horizonhobby.com and purchased an ARRMA Limitless and have been working on it with my family. We just love their products, and it has become a fun, family hobby. I can not say enough how cool this partnership is and how great the people are at Horizon Hobby. ”

Fans are encouraged to login on www.horizonhobby.com to see their full range of brands and accessories that includes cars, boats, planes, batteries, chargers and more. Fans will also see products highlighted throughout the year on FRM’s, McDowell’s, Smith’s, and Gilliland’s social media channels.

– Front Row Motorsports –



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