LeBron James and Liverpool: LA Lakers star Premier League investment explained
The Los Angeles Lakers are moving forward LeBron James He is one of the biggest stars in the sport, but he is not famous for his skill on the basketball court.
Off the court, the man affectionately known as “King James” has been taking care of his business skills and investing the wealth he has gained through his feats in the NBA in various businesses.
In addition to profiting from brands like Nike, negotiating clever deals with Beats Electronics, it has also become a minority branch of the James Premier League. Liverpool, One of the most successful football teams in England.
Goal when the relationship was created, it looks at what it entails and more.
When did LeBron James join Liverpool?
James ’involvement with Liverpool It started in 2011 and arose from his relationship with Fenway Sports Group (FSG).
Then, playing with the Miami Heat, he got a partnership with the FSG – he had just bought Liverpool from George Gillett and Tom Hicks – the team became his main marketing agency. Part of the deal with the FSG was that it also acquired a minimum stake in the Reds.
“I am just happy to be here [FSG founders] John Henry and Tom Werner, ”James said when he heard the news.
“These guys, like me, have a passion for sports. You can see their drive and commitment to their teams. For me, it’s about negotiating with an organization that loves sports as much as I do.”
James then compared the Dallas to the Cowboys, the New York Yankees and – perhaps annoying to Reds fans – Manchester United in terms of its global brand appeal and expressed his intention to help it grow further.
“Every time you have so much history and so much power behind their story, there is great potential to continue in that expansion,” he said. Guardian.
“Liverpool are definitely one of those clubs. They’re really like Man U, and the Dallas Cowboys and the New York Yankees.
“There are some teams and logos that you see, wherever you are in the world, and you know exactly who they are and what they mean. I see Liverpool in that team.”
James was later The FSG joined the Liverpool property team in March 2021.
How much is LeBron James ’stake in Liverpool worth?
It has been reported that James’s stake in Liverpool is two per cent and that doesn’t seem like a big deal even though it seems like a big deal.
When Anfield first acquired two per cent of the club in 2011, it was valued at approximately $ 6.5 million (£ 4.9 million), but that amount has grown significantly thanks to Liverpool’s rising value.
By 2018 James had announced his participation in the club ESPN $ 32 million (£ 24 million) and continued to rise in the following years, as KPMG was recently valued at £ 37 million ($ 51 million).
– LeBron James (@KingJames) June 25, 2020
Since James became a minority shareholder, Liverpool’s steady rise in value has been due to the club’s consistency on the pitch, as they achieved Champions League fame in 2019 and a Premier League crown in 2020. World Cup.
The value of Liverpool was $ 1.9 trillion (£ 1.4 billion) Forbes In 2019, they were among the 10 most valuable football clubs in the world at the time. However, the value has declined, largely due to the impact of the Covid-19 pandemic.
Does LeBron James go to Liverpool matches?
Although not uncommon at Anfield, James has been seen playing for Liverpool, especially in the 2011 derby match against Manchester United.
The iconic basketball player wore a white-and-red tie and wore a Liverpool scarf around his neck, leaving no doubt as to where his loyalty was.
“Being at Anfield and seeing 40,000 fans screaming at the tip of my lungs, the whole match was an incredible experience for me,” he said after his visit to Merseyside.
On that occasion, James toured the famous stadium, meeting Luis Suarez and Steven Gerrard, as well as club icon Kenny Dalglish.
He joked about his meeting with Dalglish: “King Kenny is something else! His accent is very strong. So it was very difficult to understand what he was saying.”
– LeBron James (@KingJames) June 1, 2019
He may not necessarily go to the games often, but James helps the club remotely – he tweets his joy after his 2019 Champions League and 2020 Premier League victories – and appears to be wearing Liverpool gear.
However, he put the anger of Reds fans in jeopardy when he was named Manchester United in 2018 – not to mention Liverpool – as an example of similar “historic franchises” for the LA Lakers. This false pas suggests that owning part of Liverpool is entirely a business for James.