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Thursday, May 19, 2022
Home Sports GOLF LIV golf pumps $ 300 million into Asian tour

LIV golf pumps $ 300 million into Asian tour


Cho Minn Thant, CEO and Commissioner of the Asian Tour (left); Greg Norman, CEO of LIV Golf Investments; and Joohyung Kim, reigning Order of Merit winner of the Asian tour during Tuesday’s press conference announcing a $ 300 million cash infusion from LIV to the Asian tour. Photo: LIV Golf Investments licensed

While the announcement Tuesday morning of the details of LIV Golf Investment’s $ 300 million infusion into the Asian tour was significant, it also left a larger question unanswered:

What does this mean for the new Saudi-backed golf league that has a leader in Greg Norman, CEO of LIV Golf Investments, and several impressive C-suite executives, but has no announced players, official format or schedule?

There were indications last fall that the new league, built on a number of top professional players joining, would start playing somewhere this spring. Up to this point, however, the new league remains a curiosity rather than a reality.

Asked Tuesday morning about the rumored league, Norman sidestepped the details.

“It’s not …





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