‘Loki’ and the return of the appointment TV
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Earlier this week, an old joke surfaced on Twitter. Release countdown Disney +At the last Marvel fan session, fans started tweeting that they had been “getting Loki all night”. Daft Punk (Daft Pun?) This “Get Lucky” track riff has been around since at least 2013, then Loki Star Tom Hiddleston he sang with a reporter for a press conference Thor: Dark World. But nowadays, it seems even more appropriate. Considering Disney +, it seems to stick with this plan. They release new episodes of the night every week at 12:01 PT / 03: 01 ET (seriously, why?), The only way to watch them first is to prepare coffee and wait.
There is a term for this, of course: appointment TV. But in the golden age of television, which is mostly lived through streaming, people don’t often see something in the queue, the second available. It was the last show that people (well, fools, at least) insisted on watching ASAP Game of Thrones. (See now, don’t spoil yourself!) Since then, fans have seen the shows as soon as they’ve been available, but appearing week after week to see a new idea makes the air feel outdated. And yet, in very specific cases, it’s back again, even if it feels as retro as the Time Variance Authority’s technology.
I can’t stress enough of the “specific cases” part of that last sentence. Streaming services have now taken weekly opening hours for some sessions — HBO Max’s HacksFor example, two new episodes come out every Thursday, the last batch of which went up yesterday, but it seems like shows on fixed properties that make it easier to get a place on the fans ’calendars. Therefore, when Mandalorian It fell in 2019, or when WandaVision created in January, the audience was hooked as fans of the Star Wars and Marvel sagas have been around for years. The audience will appear in a way that they won’t do for a second season for those sessions It felt good On Netflix (though people should watch it It felt good; it’s a great show).
True, some of them are speculation. It’s been Disney + pretty lips about its number of viewers, it is therefore difficult to know how many people are tuning in, but the volume of conversations on social media indicates that this is the case. It is not Game of Thrones level of commitment, but there it is. Also, to clarify one thing, yes, there are a lot of people who are still in tune in time, e.g. Grey’s Anatomy and the NBA playoffs. Often, a presidential speech or a candidate debate can also be televised. I’m not talking about that here. This, in turn, is all about streaming programs, which viewers have typically seen as a buffet of TV options to watch at any time, making it an indispensable TV show (right now).
Probably, of course, some of them Covid-19 pandemic. In the blockades, there were no Star Wars or Marvel movies going to the theaters. (Also, most people stayed inside and ran out of options.) Anyone who was working on that repair that opening night didn’t have to go any other way. Bad batch or Hawk and Winter Soldier. Maybe when the big Marvel movies start to return to theaters this summer, the urge to watch the new Disney + will wane. Until then, though, we all hope to get it Loki.
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