Lululemon Take Yoga Mat uses 3-D peaks to enhance your approaches
Lululemon spent two years designing his new mat. He collaborated with the association Canadian Sports Institute In Calgary, Alberta, people were studying how to use yoga mats. The team developed a sort of “hot map” of use sites, controlling the places that people touched the most during practice. These data, along with the study of the eroded sites of the sterile yoga used, made it clear to the design team where the ripples were to be placed and the fill had to be prioritized.
Most pre-Lululemon yoga mats are made with a base layer of rubber, consisting of a layer of grippy polyurethane surface. According to Morris, the usual method of creating a three-dimensional surface like ripples in the Take Shape match would be by relief – pressing a heated die onto the surface to make the material form. The problem is that Lululemon cannot apply this process to his yoga mats, which is built. The rubber base does not preserve the memory of the die, and the surface layer uses a type of porous polyurethane that would melt with heat.
The solution was to create a foam that would hold up hard and stay in shape. This foam strip is inserted between the rubber runner and the polyurethane surface. Lululemon will not describe exactly how this foam process works, citing its proprietary nature, but Morris compares it to making a cake.
“Foams start out as liquid, and as a cure, they make foam,” he says.
The Take Form mat costs between $ 118 and $ 128 depending on the version, and will be available worldwide on March 23rd.
The market for new yoga mats — whether or not they are adorned with 3D ripples — is much different now than when Lululemon Take Form began to develop. Driven by the isolation of the pandemic, the demand for home training equipment exploded in 2020. But as vaccines become more accessible and the world looks similar to normal, there is a tendency for people who prefer to sweat instead of in gyms. and yoga studios perhaps don’t go.
Alignment mats can be especially useful if the yoga teacher passes you over and you don’t actively control the form.
The gear that offers this type of self-orientation gear is in line with Lululemon’s strategy to fully embrace the trend of home training. While the company lost sales in its retail stores at the start of the pandemic, online sales rose. Also, in June last year, Lululemon bought the home fitness company Mirror for $ 500 million. By pairing the alignment mat with personal lessons introduced through your home through the mirror, the experience of teaching yoga is pretty close. Now, if the company wants to jump into the next significant yoga trend, it needs to start selling some goats.
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