Reading list to prepare for the post-pandemic age
It is too early to say that we have entered a post-Covid world, but it is never too early to prepare for the future. So to celebrate this year’s Financial Times and McKinsey presentation Business Book of the Year Award, we asked long, selected and winning authors to choose a book to add to the pandemic reading list.
Last year winner, Sarah Frier, author No filters, has selected a book that could be running this year. It’s his chance Amazon is not linked (published next month), Brad Stone himself won the book award in 2013 with his latest book on eCommerce and the technology team, Shop everything.
“Covide only increased our dependence on technology companies, including Amazon’s leader,” Frier wrote. “Brad’s book is key to seeking the dominance of the company, which can sometimes be understood at great social cost.”
Sebastian Mallaby, author She knew the man (winner, 2016), More money than God (short list, 2010), and next Power Law, a history of venture capital, also went in search of a 2021 title – that of Niall Ferguson Doom: Disaster Policy . in view Doom proves that you can write an engaging book on a scary subject “.
Erin Meyer, co-founder of Netflix’s Reed Hastings There are no rules (short list, 2020), recommended Made for sticking (2007), Dan and Chip Heath’s “Fun and Practical Guide to Communication,” and Working couples (2019), by colleague Insead Jennifer Petriglieri.
Among the latter, he wrote: “Last summer, when I was in the US, I had an agent with a real estate agent. Despite the economic hardship caused by the pandemic, the Minnesota housing market is collapsing. The great thing everyone is looking for? Walls. Lots of walls. He explained that “until the pandemic hit,” the rage was open-ended. But now that we’re all stuck at home, we mostly want to separate. ‘ I couldn’t ask, instead of buying a new house to avoid seeing each other, maybe we should cultivate relationships? “
He added:Working couples explains the lessons learned from a fascinating study [Petriglieri] aimed at dual career couples. If you and your spouse have seen that you have had to renegotiate your relationship now all you are at home this book will show you how to do it.
Other authors suggested seeking historical advice.
Jeremy Heimans and Henry Timms New power (short list, 2018), chosen by Mary Parker Follett New State (1918): “Written when the world emerged from the ruins of the First World War, an often-forgotten theoretical management re-imagined democracy and group organization for a new world. He argued that the government representative was not providing enough for the people and that democracy itself would be in jeopardy if it were not able to assemble a more participatory, reflective, locally relevant and new kind of “collective will”. In another fragile moment of gaining confidence in democracy and institutions, his thoughts feel the tremendous importance of how we represent organizations in a restless and skeptical post-Covid world. ”
Sheena Iyengar, author The Art of Choice (short list, 2010), went down in history for its choice, Only yesterday (1931), The Informal History of the 1920s by Frederick Lewis Allen: “There is much to enjoy in this wonderful book written, which tells of another turbulent decade, like ours, after the 1918 pandemic., it describes business and other matters, almost 100 years later, as seemingly accountable and important. “
Raghuram Rajan, winner in 2010 Breakdown lines, and was listed in 2019 Third Column, suggested Titan: The Life of John D. Rockefeller, Sr.. (1998) Ron Chernow: “In these days of great concern about the free market, I recommend a fascinating biography of an archetypal capitalism that created hard work, a careful sense of business, buying dolls, active monopolization and great wealth. Business, and level truffle. before, it is worth remembering that he also spent the last half of his life donating his money to both Rockefeller University and the University of Chicago, organizations that have contributed significantly to human progress. ”
Duncan Clark, whose Alibaba He was elected in 2016, he was elected Great reconsideration: how America gave free markets (2019), by Thomas Philippon, is called an excellent and timely study of how “regulatory catches” have impacted the costs of many U.S. consumers in multiple sectors of the economy, while damaging competitiveness. Can America get back on track? ”
Amy Webb, The Big Nine (long list, 2019), Covid suggested three additions to the following list: Decoded Girl (2020) by Rana el Kaliouby, “is a strong reason why we need to make AI systems fairer, more diverse, and more humane”; Of Jared Diamond Fold (2004) “questions whether the use and abuse of the environment has led to the collapse of society throughout history”.
But his first choice was disturbing: Aldous Huxley’s dystopian novel A brave new world (1932).
“Covid led to the rapid acceptance and spread of mRNA, a pioneering advancement in the emerging field called synthetic biology, which aims to reconnect living organisms and program them with better or newer functions,” he wrote. “If you read it again as a business book on the future of biotechnology, you will inevitably be asking new questions. What assumptions must be met for the current strategy to succeed? ? How could the future of workers be so different from today? “
Some titles to help you deal with the challenges of the post-Covid era
What to do with your money when the crisis hits: Survival Guide, by Michelle Singletary (May)
Singletary, a U.S. personal finance columnist, shares expert advice on how to weather an economic storm, from pandemics to recessions, so that markets can have energy crises.
Remote work: Redesign processes, practices, and strategies to engage remote employees, By Chris Dyer and Kim Shepherd (May)
Guidelines on how to build a successful remote work strategy that attracts employees to achieve the best possible performance and improve business performance.
The Changing World Order: Why nations succeed and fail, by Ray Dalio (August)
Investor Dalio examines the most turbulent economic and political times in history to reveal that future times may be very different from our lives.
The business of race: How to Create and Maintain an Antiracist Workplace – And Why It’s a Very Good BusinessBy Margaret Greenberg and Gina Greenlee (August)
A guide for change in a positive and sustainable way for large and small businesses to bring more racial diversity, inclusion and equity to the workplace.
2020 Raging: Companies, countries, people – and the fight for our future, By Alec Ross (September)
Former adviser Ross Obama is proposing a new social contract to restore the balance of power between the government, citizens and businesses.
To read more about the Annual Business Book Award, visit www.ft.com/bookaward
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