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Scottish Golf Club Support Funds Open


Posted on 26/01/2022

Scottish Golf’s 2022 Club Support Funds open January 26 for all affiliated clubs

In 2022, Scottish Golf will once again offer clubs a range of business support initiatives and opportunities to access funding.

  • Membership Marketing Fund
  • Visitor Marketing Fund
  • Players 1st Membership Survey
  • Club Education Fund

For each of these occasions, we expect the demand to exceed availability, so please take the time to ensure that you provide all relevant information as part of your application.


Membership Marketing Fund

FUND BENSING – Wednesday 26 January
FUND CLOSES – Friday 25 February

Golf club membership is the basis of golf in Scotland, and over the past two years there has been a welcome increase in membership numbers across Scotland. Scottish Golf provides support to clubs to increase their membership with our Membership Marketing Fund.

Scottish Golf invites clubs to apply for funding of up to £ 500 per club for membership marketing, which consists of:

– Membership recruitment campaigns through paid social media ads (minimum £ 100, maximum £ 200)
– Optional professional photography and video to showcase your golf club to potential members (up to £ 300)

The Club Business team will also provide free workshops and further resources for clubs to provide best practice guidance, examples and live demonstrations of how to create social media graphics and paid advertising to get results. These workshops will be delivered via Zoom and more information will be communicated about it over time.


Visitor Golfer Planning Support ** NEW **

FUND BENSING – Wednesday 26 January
FUND CLOSES – Friday 25 February

We are very pleased to announce a new funded initiative – Visitor Golfer Planning Support.

Scottish Golf is keen to support the delivery of the Scottish Golf Tourism and Visitor Strategy 2021-2030 where we can, and recognizes the importance of visitor marketing to clubs across the country.

Visitor Marketing Experts Platform77 will provide hands-on support for our affiliated clubs and will deliver a customized sales and marketing plan for 50 clubs across Scotland.

While visitor marketing may have been considered the overseas golfer, Platform77 will help clubs focus on the opportunity that local golfers offer, such as increasing green fees and clubhouse income and increasing involvement with local community groups and businesses. Platform77 will work with clubs to draw up a plan to achieve club-specific goals.



Players 1st recording platform ** NEW **

FUND BENSING – Wednesday 26 January
FUND CLOSES – Friday 25 February

Players 1st will give affiliate clubs across Scotland the opportunity to gain free access to a market-leading digital recording platform. It will usually cost around £ 500.

Players 1st is designed to help retain and recruit members by helping clubs gain a better understanding of members’ needs, needs and opinions about what is on offer. The survey is customizable according to your club’s needs.

It is a unique online platform that allows you to collect survey-based feedback directly from your members and measure different operational areas of your business. This means you get invaluable feedback directly from members that can help inform how you plan improvements and direct investment.


Club Education Fund ** NEW **

FUND BENSING – Wednesday 26 January
FUND CLOSES – Friday 25 March

Each affiliated club will be able to apply for up to £ 300 for the training and development of any staff member or volunteer at the club, to the benefit of the overall club industry.

There are numerous organizations and individual consultants who can provide support across a multitude of competencies. The list below is not exhaustive, the main purpose of the funding is to provide relevant education or training that will help equip club staff or volunteers with the skills or knowledge to meet the needs of your golf club operations.

Organizations that provide training and education relevant to golf clubs include:

  • Scottish Golf and Club Managers Association (SGCMA)
  • Club Managers’ Association of Europe (CMAE)
  • Golf Club Managers Association (GCMA)
  • British and International Golf Greenkeepers Association (BIGGA)
  • The Professional Golfers Association (PGA)
  • The R&A

Third Sector Organizations:

  • sports scotland (protection)
  • First Aid Cooperative
  • St johns
  • Children First (CWPO)
  • Any recognized higher education institution, e.g. universities and colleges
  • Any registered charity
  • Any recognized industry body that provides accredited qualifications



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