Dead On Tools will sponsor the penultimate race of the Xfinity Series season at Martinsville. Image of Martinsville Speedway.
Martinsville Speedway and Dead On Tools have a renewal of the right for the penultimate NASCAR Xfinity Series Playoff race on Saturday, October 29th. Dead On Tools will continue as the official hand tool and tool belt from Martinsville Speedway for its 75th anniversary season. The official name of the Xfinity Series Playoff race will remain the Dead On Tools 250.
“Martinsville Speedway is known as one of the most challenging tracks in NASCAR, so we’re proud to continue our partnership with a tough, innovative brand in Dead On Tools,” said Clay Campbell, Martinsville Speedway president. “As we celebrate the track’s 75th anniversary, we look forward to re-presenting the fierce action of the penultimate race of the NASCAR Xfinity Series season in the Dead On Tools 250.”
As part of Martinsville Speedway’s 75th birthday season, the track will host the penultimate race of the Xfinity Series Playoffs for the third consecutive season on Saturday, October 29th. The Dead On Tools 250 will be another historic battle to set the stage for the Xfinity. Series Championship next week at Phoenix Raceway.
“We are very excited to welcome fans back to Martinsville Speedway for the second race of the Dead On Tools 250,” said Brian Ranallo, Marketing Manager, Dead On Tools. “Last year was a great success – full of action and we liked to connect with the fans. Martinsville suits us perfectly, and we look forward to returning to the property to keep the party going at the end of the season! ”
Dead On Tools has expanded its partnership with NASCAR to become a legal partner at Darlington Raceway for the Dead On Tools 200 NASCAR Camping World Truck Series race on Friday, May 6 at 7:30 p.m. Dead On Tools is also the official hand tool and tool belt from Darlington Racecourse.
At the Busch Light Clash at the Colosseum on Sunday, February 6, the culmination of a two-day celebration of speed within the historic Los Angeles Memorial Coliseum, Dead On Tools will have a presence. The brand will have nameplates at the historic site and influence the local community by donating a limited number of exclusive tickets to a local charity. Tickets for both days are on sale at www.nascar.com/lacoloseum. Access to the NASCAR Fan Fest, which offers interactive events for fans of all ages, is included with all ticket purchases.
Dead On Tools is today one of the world’s fastest growing brands of hardware and storage equipment. From its humble beginnings, Dead On Tools has grown into a household name in the trade. If you enter any workplace, chances are good that you will find Dead On Tools. Their cornerstone products, such as their investment casting hammers, have helped build the road for the brand.
Today, Dead On Tools still carries its namesake hand tools, but has focused attentively on mastering professional tool belts and other styles of equipment. The latest installation of tool belts includes serious upgrades such as the professional spring system and strap that boasts a maximum width of 52 ″ all around. Additional hand tools began with development such as the Exhumer tractor range and the ever-popular Annihilator wreckage. These innovations have helped keep Dead On Tools in the lead.
Dead On Tools has expanded its brand and promoted the Made To Live Out Loud campaign. The brand understands that hard work is an empowering lifestyle that needs to be celebrated. Dead On Tools has partnered with organizations like NASCAR to help show that Dead On Tools “Lives Life Out Loud.” To learn more about Dead On Tools and its best-in-class products, visit deadontools.com
– Martinsville Speedway –